The Design

Shape, space, evolution ... the processes which define the odessey of world class design – and drive Project Avocet.

The underlying vision, concept and development strategy behind Project Avocet remains – to stay ahead of its time; to utilise advanced materials, particularly composites; to adopt developments in technology; to build in modularity and production versatility; to respond to innovation, shifts and trends in a changing automotive world ... but always keeping the functionality of the base platform and envelope firmly grounded in reality and practicality – to deliver volume market driveability and reliability, all at an affordable price.

The future, of course, demands that any and all options remain open. Tomorrow’s Project Avocet may, for instance, carry a body fabricated entirely through an additive process, such as 3-D printing – or it could be powered by a hybrid, electric or fuel cell driven powertrain.


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